A lot of people pride themselves on being excellent gift-givers. They believe their creativity and thoughtfulness puts them a step above the competition when it comes to finding the perfect present for friends or family. In the corporate gifting world, creativity and thoughtfulness are just as important when you’re giving for customer acquisition, employee recognition…
Read MoreWould You Spend Thousands on This Paramount Pictures/Gucci Apparel?
The Paramount Pictures logo is one of the most recognizable in the world. Its star-surrounded mountain peak flashes before a good chunk of movies and TV we watch in the U.S. Being such a recognizable brand, it would make sense for someone to create merchandise around it. You’d think that would only be its parent…
Read MorePrime Line Launches PrimePlus Deep Inventory Program
Prime Line, Bridgeport, Conn., the hard goods division of Trevose, Pennsylvania-based alphabroder, has launched a deep inventory program called primeplus, featuring 30 top-selling items that come with the company’s deepest inventory commitment, which means in stock all the time. The primeplus program, modeled after alphabroder’s of the same name, can fill large orders of 5,000…
Read MoreWhy the Vancouver Canucks Asked a Youth Lacrosse Squad to Turn In Its Jerseys After Tournament
No matter how poorly they fared when last taking to the ice, the Vancouver Canucks NHL franchise definitely has devotees, including a youth squad that entered a lacrosse tournament wearing jerseys featuring a Canucks-affiliated logo. They say imitation is the sincerest form of flattery, but perhaps someone should add an addendum that says “when done legally,” as the Canucks asked for the team to return the jerseys after the tournament…
Read MoreBe Kind to Humankind Week
Next week, Aug. 26 through Aug. 31, is Be Kind to Humankind Week. Most of my blogs are about creating success, creating wealth. But, success and wealth are about much more than money. The website for Be Kind to Humankind Week states that it is an annual celebration of kindness that is recognized globally during…
Read MoreLittle League World Series Players Get a Ton of Free Stuff
The Little League World Series brings together some of the best young talents in baseball from all around the world to Williamsport, Pa. Aside from its universal audience, it’s hard to root against any of these kids. They are kids, after all, despite their insane athletic ability. And for the kids who are lucky enough…
Read MoreNotre Dame’s New York Yankees Uniforms: Good Co-Branding Idea, Poor Execution
Although the fanbases at the universities of Alabama and Michigan and Ohio State University would disagree, the University of Notre Dame has become synonymous with college football. The Fighting Irish have not claimed a national title in 30 years, but that hasn’t diminished their marketing swagger, with the Shamrock Series, through which they engage in…
Read MoreCrystal D Hires Three in Business Development and Sales Solutions
Crystal D, St. Paul, Minn., has hired two new professionals in business development and a manager for the sales solutions department, effective August 17. Joe Howse is the vice president of sales for the Central and West territories. He will be responsible for developing business relationships in these areas,…
Read MoreCase Study: How Executive Apparel Helped Solve a Restaurant’s Promotional Uniforms Problem
Working with restaurant or food-service clients on promotional uniforms can be tricky, especially when so many places have unique requirements for look and functionality. To help point distributors in the right direction, Lisa Denham, marketing director for Executive Apparel, Philadelphia, shared a case study on a restaurant uniform promotion that went particularly well. It shows…
Read MoreBIC Graphic Expert Series – Writing Instruments
The fourth in this series of BIC Graphic Expert Sessions focuses on Writing Instruments, tied for the 2nd largest category in promotional products. This webinar is designed to provide the tools you need to be successful in selling writing instruments while adding value for your customers.
Read More