We’ve said it before, and we’ll probably be saying it forever at this point, but The Walt Disney Co. knows the ins-and-outs of marketing just as well as they know the key to everyone’s childhood heart. This includes meeting the ever-changing demands of its ever-growing audience. We couldn’t help but notice all of the new…
Read MoreAretha Franklin Memorial Signage Pops Up in New York Subway Station
Aretha Franklin passed away today at the age of 76 in her home town of Detroit. After being admitted to hospice care this week, fans in New York City paid homage to the Queen of Soul by putting up signage and stickers in the Franklin St. subway station in the Tribeca neighborhood. Gothamist posted pictures…
Read MoreNew USPS Ruling Advances EnvyPak’s Automation Letter Rate Approval
EnvyPak, Columbus, Ohio, received another new ruling from the United States Postal Service that provides lower automation letter rates for a specifically-formatted, polypropylene envelope that now does not require an affixed mailing label, can be sealed with glue applied by lettershops and is fully machine-insertable. Using this specially formatted, Automation Letter Rate (ALR) clear poly…
Read MoreThree Ways Distributors Can Protect Themselves from Counterfeits
Have you heard of a General Exclusion Order (GEO)? If not, a GEO is a rare, but powerful solution granted by the U.S. International Trade Commission to prevent counterfeit importations. The order allows the U.S. Customs and Border Protection Agency to seize products that violate intellectual property rights and patents at the border, which has…
Read MoreChase Utley ‘Dad’ T-shirt Latest Example of Personality-Driven Sports Merchandise
When Chase Utley announced July 13 that he would be retiring come the end of this season, we here at Promo Marketing are not above admitting we felt sad. Yes, we know time is undefeated, and that the now-39-year-old could not play forever, but we will still not enjoy parting with one of Major League…
Read MoreCustom Ink Expands to New Jersey With Princeton Storefront
Custom Ink, which recently expanded its brick-and-mortar presence in Virginia, as well as a few locations in Nevada and Texas, has opened a new location in Princeton, N.J. This is the company’s first location in N.J. According to Planet Princeton, the location will work similarly to other standalone Custom Ink locations, where customers can create…
Read MoreSupreme’s Fall Collection Spotlights Some Major Apparel Trends
For those in the apparel world, it’s time to dive deep into the fall apparel trends making an impact. Thankfully, we have Supreme to do the work for us with their fall/winter lookbook. The New York streetwear company has a major cult following and unveiled its Fall 2018 collection this week…
Read MoreSurvey: Sourcing Costs Are U.S. Apparel Industry’s Top Challenge as Tariffs Loom
We’ve been paying pretty close attention to the looming tariffs Trump has announced. Even last month, it was announced that the Trump administration is pushing for an increase on tariffs to 25 percent.
Read MoreJustin Bieber Loves Hotel Slippers and He Doesn’t Care Who Knows It
Justin Bieber has been the catalyst for a lot of trends in the 21st Century. His swoopy bangs he wore at the start of his career were ubiquitous in high schools. Since then, his clothing choices (vintage-looking Slayer T-shirts, old-fashioned glasses and baggy shorts) have been copied and reported on in fashion blogs. But his…
Read MoreSpotify Launches Merchandise Collection Supporting Mental Health
Music streaming service Spotify announced its plans to shift gears into the merchandise arena. After its Mint playlist, a playlist of mostly electronica-dance music, surpassed 5 million followers, Spotify decided to celebrate by creating a playlist-inspired line of merch.
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