Gang, don’t sell to the younger crowd. Earn their trust and they will buy from you.
Read MoreHow to Sell to the Younger Buyer
Penn State Trademark Lawsuit Against Merch Maker Headed to Trial
The case could impact future legal fights involving claims of trademark infringement.
Read More8 Strategies for Increasing Client Retention
Leading pros provide insight for increasing client retention to help bolster distributors’ top and bottom lines.
Read MoreBeyond the Brown Bag: Lessons From the Failed Wendy’s ‘SpongeBob’ Campaign & ‘Dopamine Design’
The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.
Read MorePractice Makes Profits
Each of us had a past moment in this business that we did not know what to say. We just got out in the field or on the phone, and did our best at what we were told to say.
Read MoreBDA Partners With the National Women’s Soccer League
The Counselor Top 40 distributor inked a licensing agreement that will have the firm managing promotional goods, including match day giveaways and gifting, for the NWSL.
Read MoreThe October 2024 Print & Promo Marketing Digital Edition Is Live
In this issue: The Top 20 Print Suppliers, the Counselor Top 40 Suppliers, food promos, apparel preview and more.
Read MoreThe Triumphant Return of Physical Catalogs
Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving this storied marketing medium is more than just a nostalgia play.
Read MoreGatorade & Adobe Team Up for AI-Generated Custom Water Bottles
It’s an interesting look into how AI could potentially be used in the promo industry.
Read MorePromotional Cigar Lighters Recalled Due to Lack of Child Safety Measures, Testing
The lighters were given out at retail locations and cigar lounges from 2022 to 2024.
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