Many of these misspellings will inspire incredulous reactions while others will have people saying, “I can’t spell that either.” All of them, though, remind us that proofreading, a huge element of the promotional products realm, will never lose appeal, especially if we are tackling “apparel,” which the good folks in West Virginia have trouble stitching together properly…
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Promotional Products Association International (PPAI), Irving, Texas, announced Marsha Londe, owner and CEO of Atlanta-based Tango Partners; and Mary Ellen Sokalski, MAS, CEO of Cherry Hill, New Jersey-based creative marketing agency The Scarlet Marketeer, as recipients of…
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Come 2020, Nike will continue to be the exclusive provider of on-field NFL apparel, which includes jerseys and base layers. For the adult fan apparel, i.e., authentic and replica jerseys, warm-up clothes, champion tees, etc., there will still be a Nike logo, but Fanatics will manufacture and distribute the clothing…
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The design team behind the NBA Finals hats failed to notice that the logos for the winning teams obscured the “NBA” letters on the hat. As a result, “NBA” looked a lot more like “NRA,” which we all know typically stands for the National Rifle Association…
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Food apparel—everybody’s doing it. From Arby’s to KFC, the latest food craze has very little to do with actual food. Consumers are loving the chance to sport their favorite foods as outfits, and it looks like Kellogg’s is the latest company to get in on the trend. The buzz surrounding Kellogg’s new merchandise collection with…
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Ordinarily, we’re the first to fall prey to a two-for-one marketing tactic (hence why our cupboards are unnecessarily full of Spam). But even we can’t wrap our heads around Balenciaga’s latest double T-shirt marketing ploy, and it seems the internet agrees with our discontent. The high-fashion brand unveiled its new T-shirt shirt, which is essentially…
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Major brands are experiencing massive growth in apparel featuring large and prominent logos. The reason? What else: the selfie craze. That could mean big things for the promotional products industry…
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Through June 22, fans of the fried chicken brand can enter a sweepstakes for a chance to win a Colonel Sanders floatie by visiting KFCfloatie.com, of course. If you’re confused as to why anyone would want a KFC-branded floatie, well then you should be aware that said floatie is designed in the likeness of the Colonel himself, in all his white-suited glory…
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The NFL took to Twitter to show Baker Mayfield and his fellow rookies—each given a minute to tend to the task—paying creative homage to the squads that chose them last month, but a combination of short-term memory lapses and lackluster dexterity made the clip an unintentional comedic showcase…
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On episode 4 of the Promo Marketing Podcast, PPAI’s Paul Bellantone joined Sean and Brendan for a wide-ranging discussion on mergers and acquisitions, outside competition, Promotional Products Work! Week, Legislative Education and Action Day, and why it’s time for the promo industry to grow up and start respecting itself, dangit! Plus, have you seen those apology commercials from Uber, Facebook and Wells Fargo? Man are they bad!…
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