In episode 3 of the Promo Marketing Podcast, Dan Jellinek of The Magnet Group gave us the inside scoop on pricing, products, color trends and much more from his trip to the Hong Kong Gifts & Premium Fair. Plus: a shipping change the promo industry should steal from Amazon, the perils of 13-hour flights with no way to charge your electronics, and terrible meeting advice from Elon Musk…
Read MorePPAI Kicks Off Promotional Products Work! Week
Promotional Products Association International (PPAI), Irving, Texas, and Promotional Products Association Of The Mid-South (PPAMS), Nashville, kicked off Promotional Products Work! Week on Friday, May 11, 2018 in Shelbyville, Tenn., also known as “The Pencil City.” Billed as the official kickoff for the national awareness event, happening this week, the event is organized by PPAMS, PPAI…
Read More‘Deadpool 2’ Marketing Team Wants Him to Be the Star of Every Movie (Seriously)
Deadpool, the Marvel super “hero” character whose ultra-violent and profanity-laden exploits have made their way to the big screen, is known for being different than the rest of Marvel’s lineup. In addition to the violence and profanity, he’s constantly breaking the fourth wall, and is fully aware that he’s a character in a comic book…
Read MoreDisney Releases New Rainbow Mickey Merch Collection In Time for Pride Celebrations
The new Rainbow Mickey collection is a diversified assemblage of merchandise, all centered on an updated, rainbow-colored version of the iconic Mickey Mouse ears logo. This is some stylish merch, no doubt, and we expect to see plenty of folks wearing Rainbow Mickey gear during Pride Week celebrations…
Read MoreHow an Arkansas University Boosted Enrollment 29% Through Promo Items Gift Box
Dating back to 1834, when members of the Cumberland Presbyterian Church founded it as Cane Hill School, the University of the Ozarks enjoys renown as the oldest higher education site in Arkansas. The Clarksville campus routinely receives regard as a U.S. News & World Report top tier destination, meaning that marketing its amenities finds employees…
Read MoreGoogle, Levi’s Connected Jacket Can Alert You When Your Uber Is Arriving
The future is here, folks, and it’s in a Google and Levi’s denim jacket. We saw the first stage of the “connected” jacket last year, but now, the features are getting even more tech-forward. Last year’s version enabled users to control music, preview phone calls and get directions with the tech-enabled cuffs. According to TechCrunch,…
Read MoreA Bathing Suit Decorated in a Giant Prince Harry Face (and Other Insane Royal Wedding Merch)
With Prince Harry and Meghan Markle’s royal wedding almost here, retailers have been churning out the royal wedding merch around the clock. Now that we’re down to the wire, the merchandise has been getting even zanier. Just this week, ASOS unveiled a royal wedding T-shirt that makes Prince Harry and Meghan Markle look more like…
Read MoreChina’s Dispute With Companies Over ‘One China’ Recognition Has Spilled Over Into Apparel
U.S. apparel company Gap found itself at the center of a T-shirt controversy earlier this week. According to The Washington Post, the retailer sold T-shirts in North America that featured a map of China without including Taiwan. Even though the T-shirt was not for sale in China, Gap had to quickly make an apology for…
Read MoreWhat are ‘Bridge Millennials’ and Why Do They Matter for Apparel?
Millennials: We’ve spent a lot of time researching and brainstorming what exactly they want, and how it will affect the business landscape. But while we were focusing all the attention on them, there’s been another consumer tier quietly making their presence known in the retail world: bridge millennials. According to Chainstore Age, based on findings…
Read MorePromos and Politics
Politicians love promotional products when they are running for office, and mid-term elections are right around the corner. Yet the politicians don’t really understand the value of our industry (does anyone?), and that can be dangerous, as they pass laws that can negatively impact us. For example, language has been proposed in the past that…
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