For a company that once ran 280 stores and five factories while selling more than $600 million worth of apparel, this could be a step in the right direction as it attempts to rise from the ashes of Charney and bankruptcy. For Gildan, this will be an opportunity for the brand to see if its investment will pay off…
Read MoreTwitter Advises All 330 Million Users to Change Passwords After Data Glitch
Twitter is urging its users, all 330-some million of them, to change their passwords immediately after a glitch caused the passwords to be stored in readable format in the company’s internal computer system, rather than an encrypted version. The social media giant was quick to follow that it has resolved the problem, and it has…
Read MoreCelebrate May the 4th With Some of Our Favorite Star Wars Promotional Marketing Stories
It’s May the 4th, aka Star Wars Day! This morning, Promo Marketing’s resident nerds celebrated by sharing our favorite Star Wars moments and talking for way, way too long about Star Wars names. We also rounded up some of the Star Wars stories we covered recently. If you’re feeling festive, take a look…
Read MoreQCA and ZOOMcatalog Announce Strategic ‘Brand Safety’ Partnership
Quality Certification Alliance (QCA), Chicago, and ZOOMcatalog have partnered to help industry distributors easily search catalogs from suppliers with verified responsible sourcing best practices. ZOOMcatalog has created a page that allows distributors to refine their search results to only show catalogs from those suppliers that currently hold QCA accreditation. As a bonus, distributors will be…
Read MoreHouston Official Under Fire for Using Hurricane-Relief Donations as Promotional T-shirts
A church in Harris County, the seat of which is Houston, received at least 10 boxes of dri-fit shirts as a donation intended for victims of Hurricane Harvey. Instead of relieving folks whose lives had been devastated by the storm, the boxes sat unused for months. Enter Christopher Diaz, Constable of Harris County Precinct 2…
Read MoreTervis Lawsuit Heats Up With Conflict of Interest Accusation
The ongoing legal battle between Trinity Graphic and Tervis Tumbler Company has taken an interesting turn, as Trinity Graphic is now trying to disqualify Tervis’ attorneys on the grounds of conflict of interest. Trinity detailed in a motion filed April 26 that Douglas A. Cherry, a partner at Shumaker Loop & Kendrick LLP, had represented…
Read MoreOhio Supreme Court Sets Date for Reds Giveaways Tax Arguments
The 2018 season has left the Cincinnati Reds seeing red, as they will open a six-game home stand tomorrow with a 7-24 record, the worst mark in Major League Baseball. While they are looking way up at the Milwaukee Brewers, who lead them in the National League Central standings by 11.5 games, they are also…
Read MorePrime Line Launches New Primeline.com Site That Includes All Jetline Items
Prime Line, Bridgeport, Conn., launched a new, expanded Primeline.com website where visitors can find all Prime Line and Jetline items, and utilize functionality such as check order status, real-time inventory lookup, social media sharing, and a freight estimator for U.S. and Canada. The site also features rapid loading speed, improved navigation and filtering, Canadian and…
Read MoreAIA Corporation Announces New Vice President of Operations
AIA Corporation (AIA), Neenah, Wisc., announced today the appointment of Antony “Tony” West as the company’s new vice president of operations. In this new role for AIA, West will lead all aspects of customer experience for AIA owners and OfficeZilla dealers (a subsidiary of AIA Corporation). He will also…
Read More5 Promotional Apparel Lessons From the 2018 NBA Playoff T-shirts
We hate to brag, but we actually understand all the rules of basketball, so we enjoy watching the NBA playoffs (no offense, Wimbledon, we just can’t follow your scoring system). While we’ve been spending a lot of nights screaming at our TV about refs not calling fouls and players faking injuries, there’s one aspect of…
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