Kanye West’s “Project Wyoming” merch, while weird, will probably sell well. But more interesting are the accompanying experiential marketing events. This marketing strategy is designed to directly engage end-users in a way that invites them to participate with Kanye’s brand. Experiential marketing, in a sense, allows end-users to feel that they are part of a brand…
Read More
Buenos Aires police reported that armed men went into a printing business and took about $360,000 worth of Panini World Cup stickers, collectibles kind of like baseball cards. Local officials said that the business’ security cameras were unable to get a clear view of the robbers’ faces, and they are still at large…
Read More
There was this one time in college where I felt like a major entrepreneur for selling an old purse I had on eBay at a $50 profit. I was ready to switch my English major to Business right then and there, but seeing as a British woman sold her royal wedding gift bag on eBay…
Read More
As marijuana becomes legal in more states or even obtains legal status on a federal level, these debates will only continue to heat up. Whatever your opinion on the matter is, it can’t be denied that folks in the cannabis/marijuana industry in both Canada and the U.S. see branded merchandise as a vital means of competing and growing…
Read More
For many people, buying a Kate Spade handbag was the first step into adulthood. She made fashion approachable, but always fun, and the fashion world is still reeling after the announcement of her suicide yesterday. She also had some influence in the promotional apparel world…
Read More
Cynthia Nixon’s gubernatorial campaign in New York has proven that the former “Sex and the City” star is much more than just an actor, but she hasn’t completely separated her two lives. Nixon teamed up with Instagram account @everyoutfitonsatc, which “documents every outfit on Sex and the City,” to make campaign merchandise celebrating her run…
Read More
A bizarre but major trade struggle is developing between Rwanda and the U.S., and it could impact U.S. apparel companies and have other long-term affects. The strange part? It revolves around secondhand T-shirts and other apparel…
Read MoreLet’s imagine you go to the doctor for a sore throat. You sit down to discuss your symptoms, but the doctor doesn’t ask about your symptoms. Instead, she lists every ailment she knows without asking you any questions. It makes you feel unimportant. It makes you feel like your needs are irrelevant. It’s the same…
Read More
While pundits are pondering where this year’s NBA draft hopefuls will land, New Era removed any mystery over what they will wear when commissioner Adam Silver shakes their hands, issuing promotional hats that could serve as inspirations for the promotional products industry at large…
Read More
Remember February? When we were so excited over Delta Airlines’ new Zac Posen-designed uniforms that we could hardly sit still? We knew they were going to be the fashion-forward looks that would elevate airline style forever, but it looks like there’s been some major snags (pun intended) in the actual uniform rollout. It’s been awhile…
Read More
