Promotional uniforms are shifting for 2018. They’re getting more technical features and designs, and they’re even getting more casual. To help distributors stay on top of the latest in promotional uniform trends, Promo Marketing interviewed Lisa Denham, marketing director for Executive Apparel, Philadelphia. Promotional Uniforms Style Trends For promotional uniforms, 2018 will continue to see…
Read MoreAre You Making These 5 B2B Marketing Mistakes?
In his 1711 poem “An Essay on Criticism,” Alexander Pope declared, “To err is human; to forgive, divine.” While those sentiments serve us well in an assortment of situations,…
Read MoreBlue Generation Adds Michael Reisbaum as Director of National Accounts
Michael Reisbaum, BASI, has joined Blue Generation, Long Island City, N.Y., as director of national accounts. Reisbaum comes to Blue Generation with experience as a distributor, decorator and supplier representative. “I’m thrilled to bring experience on all sides of the industry, as well as my network of remarkable and successful promotional product distributors to Blue…
Read MoreAmerican Apparel Returns to the U.K. With a Focus on Body Positivity
American Apparel is back in the U.K. after its tumultuous period of rebranding and acquisition by Gildan Activewear. The reintroduced American Apparel will reportedly focus on body positivity and diversity, according to Vogue. After closing 13 of its stores across the U.K. in 2016, American Apparel will return on April 23, albeit online only. Vogue…
Read MoreThe Houston Astros’ Replica World Series Ring Giveaway Was So Successful the Team Is Doing It Again
On Friday, April 6, the first 10,000 Houston Astros fans who showed up to the team’s game against the San Diego Padres were lucky enough to receive what may be one of the coolest sports giveaways of all time: a replica World Series ring. Demand was so high the team decided to do it again, this time in June…
Read MoreThe Insanity of Vanity
We’ve all heard the definition of insanity: Repeating the same thing over and over again and expecting different results. May I ask if this describes your typical day? Repeating the same thing over and over again and getting the same results? I have had the opportunity to speak with thousands of distributors and reps in…
Read MoreNew Study Finds Plastic Debris in 90 Percent of Bottled Water
A new study of more than 250 bottles of water found small pieces of plastic in 90 percent of them, which has caused the World Health Organization to investigate further. Smithsonian Magazine reported that the study, which was conducted by the State University of New York (SUNY) in Fredonia, involved analyzing water bottles from nine…
Read MoreHALO Branded Solutions Adds Senior Vice President of Global Sourcing
HALO Branded Solutions, Sterling, Ill., announced the addition of Dan McEntee as senior vice president of global sourcing. McEntee most recently served as president of industry supplier Golden Pacific after many years in a variety of leadership positions at an industry distributor. McEntee will report to Jim Stutz, HALO’s executive vice president of business development.…
Read MoreMLB Pulled a Cleveland Indians Chief Wahoo Cap Ahead of Jackie Robinson Day Celebration
We often hear that numbers don’t lie, and Major League Baseball (MLB), through its adoration of sabermetrics, is looking to pound home that point more profoundly. If we were to look at his figures even casually, we could see that Jackie Robinson would serve as support for those whose allegiance lies with statistics as the…
Read MoreLicensed Trump Merchandise Has Almost Disappeared From Stores, But Trump Campaign Store Carries On
The Trump brand has seen licensing agreements disappear dramatically of late. In 2015, before Trump’s presidency, 19 companies were paying the Trump Organization to produce or distribute Trump-branded goods. Today, only two remain. Yet, the Trump campaign store is still a major mover of merchandise. What gives?…
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