AIA Corporation, Neenah, Wisc., announced today the appointment of Randy Mohrbacher as the company’s new chief information officer. Mohrbacher will be responsible for overseeing and executing the company’s overall technology strategy to help AIA’s employees, more than 300 independent U.S. franchise owners nationwide and more than 3,000 suppliers. This…
Read MoreWith every order, the Traverse craftsman starts with the raw ingredients—a piece of leather and a brand logo. But instead of working with detailed blueprints, the master crafts his work one stitch and cut at a time. Just enough structure to provide a template while still leaving room for improvisation and creativity. The result is…
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UMBC sold more than 3,000 T-shirts in one night after its historic win over the University of Virginia, and is scrambling to trademark “Retrievers.”
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CEO Doug Mack credited Fanatics’ success as the official gear sponsor and runner of the league’s online shop to the NFL’s exciting playoff season. In an interview with CNNMoney, Mack commented on the effect the playoff season had on his company’s sales. “You could have not asked for a better set of NFL playoffs and outcomes and storylines, and what we saw is that translated directly into merchandise sales,” he said…
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Being an absolute sports nut, I love every occasion when I pick up new knowledge pertaining to the pursuits of the world’s athletes. I definitely prefer for that wisdom to yield positive awareness, but I am now familiar with the Ontario Winter Games solely due to a manufacturing error on its medals, with the gaffe…
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President Trump has made international trade one of the tenets of his platform since his presidential campaign for began. Following his election, the president has questioned the effectiveness of trade agreements like the Trans-Pacific Partnership, NAFTA and more. Trump has brought up the idea of tariffs on steel and aluminum imports. Most recently, the president…
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Ever since my childhood, I have not been a typical Wendy’s fan, as my loyalty will forever lie with the chain’s chicken sandwiches instead of its lauded hamburgers. (I do adore the…
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While this may seem utterly authoritarian, even by the NCAA’s standard, it makes sense from a sponsorship standpoint. Coca-Cola is one of only three “corporate champion sponsors” for the NCAA, the other two being Capital One and AT&T. That means that Coke pays a ton of money to make sure that everyone at NCAA contests like March Madness or the Frozen Four is drinking from its branded cups…
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Heritage Sportswear, Hebron, Ohio, announced today that Terry Garner, territory sales representative, passed away. The following is a statement from the company: Terry Garner, territory sales representative for Heritage Sportswear, passed away on March 14 in Hendersonville, Tenn. Terry joined Heritage in 2006, serving customers from Tennessee to Cincinnati.…
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Hidden Valley seems to have this weird understanding of how to make insane yet marketable promotional items to advertise its dressing. We saw Hidden Valley pump out items like slippers and T-shirts for the “ultimate Ranch fan,” (whoever that may be). While promotions like that appeal to the masses, Hidden Valley is going a bit…
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