Vancouver residents, especially those who hold allegiance to the National Hockey League’s Canucks, have had very little to excite them this winter, but the rest of the year could prove a profitable stretch for the British Columbia city’s inhabitants thanks to their elected officials. On Tuesday, City Council, based on a motion by member Andrea…
Read MoreHow a Plush Tiger Made Winter Olympics Merchandise a Smash Hit
The adorable cartoon tiger has proven itself to be a powerful pusher of merchandise, and as the face of the Games, a universally adored mascot. For any skeptics, if the numbers aren’t enough to convince you, then just look at that face. That ought to melt the heart of even the most seasoned of pessimists…
Read MoreBeacon Promotions Hires Regional Sales Manager
Beacon Promotions, New Ulm, Minn., has hired Mark Whitner as the new regional sales manager covering New York, New Jersey and Pennsylvania. “We’re very excited to add Mark to the Beacon sales team,” said Lisa Pelzel, vice president of key accounts for Beacon. “With his industry knowledge and experience, we are confident that he will…
Read MorePeople Bought $1.4M in Counterfeit Super Bowl Merchandise, Tickets
The 67,612 people who packed into Minnesota’s U.S. Bank Stadium for Super Bowl LII will not soon forget the thrilling experience, especially attendees who hold allegiance to the Philadelphia Eagles, whose 41-33 upset win over the New England Patriots brought the city its first Lombardi Trophy. Because of counterfeiters, though, 154 folks will remember the…
Read MorePepsiCo.’s New Drink Product Requires a Specially Designed Water Bottle
PepsiCo.’s new drink, which takes on a healthier appearance than customers are used to, is such a new development for the company that it literally had to design a brand new bottle for it to work. The new product, which is called Drinkfinity, isn’t carbonated and features healthy ingredients like chia seeds. To drink it,…
Read MorePro Towels Welcomes Neil Friedman as Director of Business Development
The Pro Towels Family of Brands, including Pro Towels, Kanata Blanket Co., Neet Feet and Superior, announced today that Neil Friedman has joined the company as director of business development and the FOTO Vision line. Prior to joining the team,…
Read MoreThe Best And Worst Gear From The 2018 Winter Olympics
That’s right folks, it’s the moment you’ve all been waiting for. It’s time for the definitive, indisputable, completely not in any way biased (or the work of one week-weary editor on a rainy Sunday morning) roundup of the best and worst Olympic merchandise. Enough stalling. Let’s begin…
Read MoreCharles River’s Barry Lipsett Has a Philly-Themed Feast After Losing Super Bowl Bet
We haven’t really made too much of an effort to hide our Eagles pride here at Promo Marketing. (And we shouldn’t have to hide it. We’ve waited a long time for this!) Others, especially our neighbors a few hours up I-95, aren’t so excited about the Eagles’ historic win. Barry Lipsett, president of Sharon, Massachusetts-based…
Read MoreSnapchat Proved It Can Work for E-Commerce—Here’s Why That Matters
While this is a retail-heavy promotion, there could be some interesting opportunities for promotional marketing in the realm of ecommerce as well. Imagine a user-friendly app that could allow end-users to pick out whatever promotional products they need for an event or marketing campaign. The app could link directly to a distributor, and even to the manufacturer…
Read MoreChocolate Chocolate Hires Chris Dollar Marketing Group
Chocolate Chocolate, Blaine, Wash., announced the recent hire of Chris Dollar and team at Chris Dollar Marketing Group LLC (CDMG) as its new multi-line agency in New Mexico, Colorado, Oklahoma, Arkansas, Louisiana and Texas. CDMG will help them in continuing to provide customers with quality custom molded chocolate throughout these territories. Dollar and his team…
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