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We have a problem. The promotional products industry has been haunted by it for years, and it's only getting worse. It's an image issue, one that marketers and branders have been unable to shake because it's become inextricably attached to a demeaning epithet. And that phrase has become synonymous with our industry, for the worse. It's our four-letter word.
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- Categories:
- Laws and Regulations
- Companies:
- PPAI
- Promotional Marketing
![](https://www.printandpromomarketing.com/thumb/?src=/wp-content/uploads/sites/11/2016/03/KAR0915_Edited1.jpg&w=51&h=51&c=true)
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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