Everybody loves to ride the wave. In just about 20 or so years the world has gone from the lovable (then annoying) “you’ve got mail” to a place where we can’t seem to live without the Internet to support our social and work interaction. Need an answer from a co-worker two cubes away? Fire off an E-mail. Need to update Aunt Sophie on how the kids are doing. Shoot a quick video and send her to YouTube. Want to get new car insurance? Drop by Geico.com today.
The convenience and ease in which we share information can be both a blessing and a curse. On the one hand a person can stay more involved with friends and family by sharing more, faster, but on the other, less face-to-face time at the cube, water cooler or Aunt Sophie’s kitchen means a very important aspect of our lives can be neglected.
Yes, I’m asking everyone in the digital socio-sphere to please, please don’t forget about the promotional products.
Oh, wait … I guess this article from the Indy Star Shows us that promotional marketing (just like genetically recreated movie dinosaurs) will always find a way to survive.
Local Firm Part of Real Marketing of Virtual Gifts (Indy Star)
Being a person who lives in the real world — well, most of the time — it’s hard for me to see the value of giving or receiving virtual gifts.
(And don’t start telling me about how it’s the thought that counts.)
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Virtual gifts, or “virtual goods” if you’re talking to a marketer rather than a consumer, are the cartoonish images of flowers, cakes, beverages, plants and other stuff that people are willing to pay for just to use online.
