If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. But there are many moving parts to an online ads campaign and it’s easy to waste money if not done the right way. As a small-business owner with a limited marketing budget, it is important that…
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Sales vs. Marketing: How Do You Get Clients?
With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…
Read MoreThe Top 10 Most Popular Articles in Our Marketing Blog for 2021
In planning our content strategy for the new year, one of the things we do at Action Marketing is a thorough review of the readership of our existing content. Here are our top 10 most popular articles from 2021. We hope they are informative and inspiring for you to elevate your marketing for your distributor business…
Read MoreThe Real ROI of Social Media for Distributors
Just like when you joined a networking group, joining and showing up once in a while won’t get you any results. The same goes for social media. Social media is the space where you can get discovered by your ideal prospects and become familiar to them so you’re on their radar when they’re ready to buy…
Read MoreSuper-Size Your Business
I am sure you have seen plenty of McDonalds ads, right? But you probably didn’t learn anything new. Right? You already knew McDonalds sold hamburgers, fries, shakes and sodas. You have already tried many things on their menu. So, since you already know everything you need to know about McDonalds why do they advertise? The…
Read More5 Tips for Better Product Videos, Ranked from Least to Most Expensive
It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…
Read More5 Reasons Politics Is Like Sales
5 Reasons Politics is Like Sales:
- Sometimes the people making the decisions are not the people you are talking with.
- You never get the order you don’t ask for.
- You rarely get the order on the first try.
- Relationships matter.
- Actions speak louder than words.
What’s Your Biggest Business Threat?
We’re beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven’t yet had the opportunity to check it out, here’s a link to the winter edition of QCAConnect. It’s chock full of valuable information for your business and definitely worth the read, if I do say so myself.
Read More3 Reasons Promotional Products Work Better Than Most Online Advertising
Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is growing and, according to The Guardian, more than 150 million people now block online ads. I am one of them. I use AdBlock in Google Chrome and block ads on most websites I visit.
Read MoreAds on NBA Jerseys: An Inevitability?
The NBA may be stating that they’re no closer to on-uniform ads than they were in 2011, but that doesn’t mean they won’t show up eventually.
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