I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and educating distributor sales professionals. I’ve seen a multitude of changes in that time, but one thing remains the same: our reliance on quality suppliers.
Read More
People buy emotionally but justify their purchases logically. When you’re a features and benefits type of salesperson, you’re touching the logic, but how can you create some emotional points of difference?
Read More
You will build a better business if you learn how to have a better conversation. Maybe the best thing you can do to increase your sales is to stop selling. Stop doing all the talking and start building a give and take conversation—a true dialogue.
Read More
You are a brand. Your brand is you and you take it with you wherever you go, whether you work for yourself or for someone else. It even follows you if you change industries. But here’s the thing, Brand YOU is constantly evolving and you can continuously build your brand.
Read More
How do you explain the value and function of promotional products to customers, friends or even strangers? We’ll cover several ways to showcase the effectiveness of promotional products in today’s blog.
Read More