Is Being Smarter Than Your Competitors Important?

Through the years, I have attended a variety of education classes that have had a positive impact on my business. I persevered and with my eye on a goal, I obtained my Master Advertising Specialist (MAS) designation. This is an accomplishment that very few people in our industry have achieved. We all have the opportunity…

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Pondering Life’s Milestones

My family celebrated a milestone occasion when my son graduated from high school. I am sure many of you can relate to these significant education accomplishments, either as a proud parent, grandparent, aunt or uncle.

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What’s Your Industry IQ?

As they often do, a discussion recently in a LinkedIn Group went off in an interesting direction.

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When Do You Have Enough Compliance?

I was recently asked this question by an industry-leading distributor. He regularly has to field compliance inquiries from his customers and is frustrated by the wide range of responses he gets from suppliers.

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A Changed Life … My Personal Journey in This Industry

Many years ago I started in this industry as an apparel decorator. We were doing pretty well, but my wife saw the need to expand the business to include promotional products. I thought she was nuts but I went along with it.

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