It’s Tested, Right?

Trust, but verify. Three simple words that form the best advice I can offer when talking about sourcing safe product from suppliers in our industry.

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Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back

For some people, setting sales goals is not a waste of time. It’s all about perceptions, really—perceptions that empower and motivate you—and about being in control. 

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How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part Two

It’s the time of year when you may be thinking about gifts of appreciation to send to your clients. Rather than show your appreciation once a year, I believe, in order to stand out in today’s highly competitive business environment, you need to show your gratitude year-round. Remember, it costs far more to acquire a new client than it does to keep an existing client loyal and happy.

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How Can a 3D Printer Make You Money?

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they want it. More often than not, this is an immediate need.

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How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part One

In today’s highly competitive promotional products business environment, you have to distinguish yourself from the competition. Here are five ways to stand out from the crowd and build your sales by saying “thank you” to clients.

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Playing the Price Game: It’s a Choice. Choose Wisely

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!

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What Clients Really Want—It’s Not the Best Price!

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of sharing the stage with a gentleman whose name escapes me, however, his message during our offstage conversations still resonates with me today.

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How to Create Positive Word-of-Mouth Marketing!

Recently I saw a movie I loved, “Chef.” It’s the kind of movie that had the audience clapping at the end. I thought the film was really enjoyable and good story, so I promptly recommended it to all my friends.

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