When you receive end quantity pricing from a promotional products supplier, do you pass it on to your client?
Read MoreEnd Quantity Pricing … What Do You Do?
Tag: Client
Become a Better Strategic Partner by Helping Your Clients Plan
The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.
Read MoreDuck Dynasty: The Dangers of Tying Your Brand to Celebrities
For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
McDonald’s Thinking Outside the Box with Recent Happy Meal Promotion
During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.
Read MoreTrade Shows Are Forever: A Be Bold, Be Different, Be Memorable Thriller
The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
Read MoreThe “Aha!” Moment That Can Triple Your Business
Making the leap from $300,000, $400,000 or $500,000 in sales to becoming a multimillion dollar distributor can take some hard reflecting, tough choices and most importantly lots of planning. What it comes down to is this: Are you willing to go outside your comfort zone, pursue major accounts and challenge your sales team to follow suit?
Read MoreAre You Remarkable?
In the promotional products industry, where products and pricing are similar, in order to stand out and attract more business you need to be doing more than just what is expected, you need to be remarkable.
Read MoreMeeting Clients Where They Are
Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client’s problems—some of which they might not even know they have.
Read MoreWork Smarter, Not Harder!
With today’s tough economy and overall tighter company budgets, it’s no wonder your clients are becoming more demanding and wanting more from you in a shorter turnaround time. With so many balls in the air, and only two hands to catch them all, working with a smart supplier who can truly be a partner to you will make a world of difference.
Read MoreWhose Fault Is It?
Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.
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