15 Powerful Questions to Sell Smarter and Sell More in 2014

The end of the year is a great time to evaluate your business and see what’s working well and what you need to let go of. I’m sure that you have all heard the expression, “Work on your business, not just in your business,” but how many of you take the time to do that on a regular basis?

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Promotional Products: The Importance of Transparency and the Supply Chain

I had a chance to spend time with Stephanie Leader, president and CEO of Columbus, Ohio-based distributor LeaderPromos, and we spoke about the importance of transparency and the supply chain as it relates to promotional products.

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This Industry is the Pits!

And I mean that in the most loving way possible. Can you describe what you do without using the word “products?” Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of “stuff” you can sell, how about you start talking about what solutions you can offer? Here are six of them:

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Crank It, Baby!

Hi there, all you Bold, Different and Memorable Sales-Type People. Ponder this scenario with me, won’t you?
It’s December 26 and the fourth quarter of 2013 is one week away from entering the history books …

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Nailed It: Primetime Emmys, Polish and Promotions

Red carpet-ready nails aren’t just for TV land’s elite. There’s a huge community of nail enthusiasts out there, which spells opportunity for the promotional industry. Check out these 3 award-worthy products.

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No Strings Attached: 5 Fun ‘N Sync-inspired Promotional Looks

In celebration of the two-minute ‘N Sync reunion at the MTV VMAs, here are some fun ways to outfit clients in the likeness of pop royalty.

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Three Little Words

This week we’re going to do an exercise that will define your Three-Word Promo Identity. It’s going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don’t see that happening…

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