For a word that means so many different things to different people, it makes sense to ensure that we’re all on the same page when it comes to our understanding of compliance. Particularly so when it comes to the manufacture and supply of promotional products, where the meaning and application of the term differs from company to company. And with the industry focus shifting more and more toward compliance, I thought that for this week’s column a review of some of the most frequently asked questions that we get about compliance might be helpful.
Read MoreTag: Code
QR Codes are Bad for Your Brand
Why the much-hyped marketing tool is completely at odds with promotional marketing—and what you should use instead.
Read MoreTo QR or Not To QR: 3 Reason People Will Quit Responding to Quick Response Codes
QR codes, the little square bar codes popping up everywhere, have a lot of good uses. Most people just aren’t using them that way.
Read MoreVIDEO: An Easy Way to Punch Up Your QR Code Promotions
Clients not wowed by QR codes? Watch this video for a way to focus on their strengths and make them impressive and intriguing again.
Read MoreQR Codes 3-3-9 (3 Do’s, 3 Don’ts and 9 Suggestions)
This week, I’m pleased to present this piece by guest blogger Ken Kelsey, MAS from Kelsey Promo. Ken is a good friend and fellow inductee into the MiPPA Hall of Fame. He also happens to be one of the most knowledgeable QR Code users around.
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