My last Rant expressed frustration that many have with a lack of understanding overseas companies seem to have of our marketplace. The Stephen R. Covey quote in this title pretty much sums up what I want to communicate in this Rant: “Seek First to Understand, Then to Be Understood.”
Read More
In this rant, I’m going to address an old topic that has been covered in depth before, but now appears with the twist of greater visibility via social media—suppliers/manufacturers selling direct and distributors buying direct.
Read More
6 ways to help your business grow the absolute most this summer.
Read More
When selecting a supplier for an order, there are many factors that should go into your decision. If you stop at who gives the biggest rebate or has the shiniest new products, you are taking on more risk than you might imagine.
Read More
A follow-up from last month’s popular post, five more pointers for writing clean, pointed and effective press releases.
Read More
Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
Read More
This week saw lots of news that matters to the industry: Gildan announced it will acquire Anvil, HALO was sold, Bernstein moved to CEO of Polyconcept, and I took a trip to Florida. That last part is the most important. Trust me.
Read More
Easy ways to get your company’s news to jump out from all the online clutter.
Read More
At what point does a company’s brand extend to its employees?
Read MoreIf attendance at ICPHSO’s 2012 Annual Meeting and Training Symposium is any indication, then the promotional products industry should feel proud of the strides it is making in product safety awareness.
Read More