How often do you sell something just to make the sale? How often do you approach a supplier at a show and ask “Whatʼs new?” Do you ever show your clients something because you get a special bonus or extra profit for selling it?
If so, you are lucky that no one ever gets sued for malpractice in our business. If so, you are a part of the problem that causes our industry to be perceived as the “t” and “t” words (or worse).
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At the risk of offending a few people, I’m going to touch on a very personal topic, but it’s a topic that many are interested in: Which brand of mobile device platform is better, Apple iOS or Google’s Android?
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There is an old Egyptian proverb: “Your answers tell me how clever you are. Your questions tell me how wise you are.”
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These days, just doing what is expected isn’t good enough, you need to go above and beyond to stand out and increase sales.
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How some of the world’s biggest brands have built a wealth of loyalty, and what you can do to follow their lead.
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Today, I would like your opinion. Is the customer always right? Or did that age old adage go out with the last century?
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In last week’s blog I gave you five harsh sales realities. I’m in a better mood this week. So, just to prove that I’m not getting old and cranky, this week I give you some good news.
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I started my career in sales 30 years. Since then, much has changed but much remains the same in this field. Below I offer some thoughts and opinions. They’re not pretty. Just true.
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Today, I’m going to share with you a simple strategy for disengaging with those crazy customers—the ones that can ruin your days and give you sleepless nights.
Read MoreIf attendance at ICPHSO’s 2012 Annual Meeting and Training Symposium is any indication, then the promotional products industry should feel proud of the strides it is making in product safety awareness.
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