So many times poorly executed direct mail campaigns come down to how clients wanted to send it versus how recipients wanted to receive it. This can and should be avoided. Just because the client went to a seminar on the latest direct mail trends and was taught all the things they need to be doing,…
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As a print service provider, you may find that printing for the interior décor market, whether for residential or commercial projects, comes with different needs and requirements. You may even find that working in this market requires specialized knowledge, particularly if you plan on printing textiles such as upholstery, bedding, or carpeting. If you’re hiring…
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Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why…
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Not too long ago, I read a book based on a recommendation of a good friend called The Experience Economy. This book is NOT about technology, it’s about experience. So even if you hate technology, this post is relevant to you.
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What would you do if the media drew a correlation between your latest T-shirt promotion and an infamous Chicago gang symbol? Just ask Urban Outfitters.
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The finals are over, the champions have been crowned, and all the commemorative gear has been handed out. Click through to see some of the best apparel promotions from the series.
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Equal parts ironic-mastery and legitimate design prowess, a great slacker tee is the perfect mix of beauty, minimalism, and eye-rolling laughter needed to say exactly what the wearer wants to communicate about his or herself. And since we’re all more or less in the business of perfect expression via T-shirt, I thought it might be cool and helpful and informative to look at some of the best slacker-esque designs out there floating around on the internet today.
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Bloomberg Businessweek ran an interesting article a few days ago about the website Threadless and how they select which T-shirt designs to sell. I thought there were a couple ideas worth considering when working with promotional apparel.
If you’re not familiar with Threadless, the site mixes standard online retail T-shirt vending with American Idol-esque voting.
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Yesterday, April 29, the New York Times reported that Leslie Buck, designer of the famous Anthora paper coffee cup, pictured top-right, passed away. The whole article can be read here, and I recommend giving it a look. It’s a pretty interesting read, covering not only Buck’s fascinating life, but also how a design that is just perfect for its market can take off and develop a life of its own.
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It’s been a while since I’ve done this, so I thought I would take some time to share some of the sites that have been dominating my favorites bar lately. This week we’re going to stick with blogs because, um, November has a “B” in it? Seems like rock-solid reasoning to me. Ready? Here we go!
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