Continue to your page in 15 seconds or skip this ad.
Skip to content
Print & Promo Marketing
  • Product Search
  • News
  • Events
  • Blogs
  • Video
  • Podcast
  • Convergence Corner
  • Subscribe
    • PPM Headlines Newsletter
    • PPM Magazine
    • PPM Digital Editions

Tag: Direct-mail

Direct Mail: Us Versus Them

September 30, 2024 Summer Gould

So many times poorly executed direct mail campaigns come down to how clients wanted to send it versus how recipients wanted to receive it. This can and should be avoided. Just because the client went to a seminar on the latest direct mail trends and was taught all the things they need to be doing,…

Read More
Direct Mail, Featured News, Homepage News, PrintingDesign, Direct-mail, Print, Print sales

The Top Three Direct Mail Mistakes

August 19, 2024 Summer Gould

Over the past 32 years, I have seen a lot of direct mail mistakes. Sometimes they have been really funny, like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. Other times, the mistakes have just been…

Read More
Direct Mail, Featured News, Homepage News, Printer News, PrintingAdvice, Direct-mail, Postal, Print, Printing

Direct Mail Marketing with Humor?

July 31, 2024 Summer Gould

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…

Read More
Direct Mail, Featured News, Homepage News, Postal, Pricing, PrintingDirect-mail, Humor, Marketing, Paper, Postal, Print

Direct Mail: QR Code or Not?

July 22, 2024 Summer Gould

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why…

Read More
Direct Mail, Printer News, PrintingDesign, direct mail printing, Direct-mail, Product Design, QR Code

Direct Mail: A New Perspective

June 6, 2024 Summer Gould

The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your results. Many marketers spend all their time focused…

Read More
Direct MailDirect-mail, Print, Print sales

PPM
Product Search
News
Events
Blogs
Video
Podcast
Convergence Corner
Subscribe PPM Headlines
Subscribe PPM Magazine

Advertising Specialty Institute
About ASI
Become a Member
Solutions for Distributors
Solutions for Suppliers
Industry News
Events
Education
Contact Us


Privacy Policy | Terms of Use | Cookie Policy

Copyright © 2025 Print & Promo Marketing LLC. All Rights Reserved.

Proudly powered by WordPress | Theme: SuperMag by Acme Themes