I am hardly an expert in the area of social media. In my personal online life, I will post pictures of my cute, but very weird dogs and family outings. I’ll occasionally “check in” at restaurants, since it’s important for my “friends” to know I’m eating well and hanging with the right people that I “tag.”
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Having just returned from some early-season trade shows, I am in awe of the commitment my industry colleagues have to help us build our business. I wrote about this some time ago in a commentary entitled, “A Salute to Our Industry Heroes.”
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At the 2015 PPAI Expo, FreePromoTips.com will be receiving a technology award for our website. We are honored that what we do for suppliers, distributors and the industry is being recognized by PPAI. This is also a positive for the supplier and distributor companies that understand and support what FreePromoTips.com does.
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Good communication leads to good relationships, and good relationships are good for business. This applies to both our personal and professional lives.
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If you’ve been a distributor long enough, you probably have your selling routine down pat. Same general routine, different day.
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Trust, but verify. Three simple words that form the best advice I can offer when talking about sourcing safe product from suppliers in our industry.
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The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!
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In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event, in Long Beach, Calif. There were a couple of anonymous comments bemoaning that the article featured links to product videos from some interesting items we found at the show.
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Full disclosure here—and I’ve said this before—I love trade shows. There is no better way for distributors to connect with their supplier partners. Suppliers have the opportunity to connect with new prospects and to strengthen relationships with current customers. There is no question, however, that the dynamics of trade shows are changing. It’s a big topic that I will address in two parts.
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Suppliers and distributors are finally moving forward in improving electronic communications. While there are plenty of hurdles still to overcome, the industry is finally moving forward and making real progress.
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