We’re getting into the 2014 winter trade show season and anyone reading this has varying experiences with past shows. You’ve either participated in several and know exactly what you want to accomplish—or you have attended few (or none) and may have levels of excitement or anxiety.
Read More
Marketing has changed. If we don’t embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors.
Read More
There are many things in life and business that are important to us. We have a passion for what we do in our personal and professional lives. And many of us are quite passionate… myself included.
Read More
PPAI released its 2012 industry sales summary this week. Inside, we take a look at the numbers and compare them with stats from past years.
Read More
I continue my …Really?? rant series, this time it’s from the perspective of a multi-line rep.
Read More
I recently penned a commentary on a few things that have had me scratching my head asking …Really?? This struck a nerve with our audience and was the most opened FreePromoTips e-newsletter we have had in recent years. If you missed this article, you can find it here. Our personal and professional lives are filled with …Really?? moments.
Read More
Why… be connected? I’ve often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business.
Read More
Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you.
Read More
Recently, I had an “Ah Hah Moment.” Don’t laugh when I tell that I’m just now realizing that at its core, we are an industry that’s based on products and price. …Really?? This revelation came after my wife and I went to a trade show recentl
Read More
I’m active on LinkedIn and my network continues to grow. I get all kinds of connection requests as many of you do. I ignore the carpet cleaners and auto service businesses that are across the county who want to connect, but I always accept connections with people within our industry.
Read More