Evolving Communication Trends

Marketing has changed. If we don’t embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors. 

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Why Do We Do This?

There are many things in life and business that are important to us. We have a passion for what we do in our personal and professional lives. And many of us are quite passionate… myself included.

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Interesting Facts from PPAI’s Industry Sales Report

PPAI released its 2012 industry sales summary this week. Inside, we take a look at the numbers and compare them with stats from past years.

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A “Rant” in Sheep’s Clothing: 
Deep Thoughts from Multi-Line Rep Nowell Wisch

I continue my …Really?? rant series, this time it’s from the perspective of a multi-line rep.

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Really?? The Rant Continues!

I recently penned a commentary on a few things that have had me scratching my head asking …Really?? This struck a nerve with our audience and was the most opened FreePromoTips e-newsletter we have had in recent years. If you missed this article, you can find it here. Our personal and professional lives are filled with …Really?? moments.

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Why…?

Why… be connected? I’ve often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business. 

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Good Products… Good Prices!

Recently, I had an “Ah Hah Moment.” Don’t laugh when I tell that I’m just now realizing that at its core, we are an industry that’s based on products and price. …Really?? This revelation came after my wife and I went to a trade show recentl

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What Makes You Stand Apart from Your Competitors?

I’m active on LinkedIn and my network continues to grow. I get all kinds of connection requests as many of you do. I ignore the carpet cleaners and auto service businesses that are across the county who want to connect, but I always accept connections with people within our industry.

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…Really?

In the course of working on a few new projects, some rude awakenings of how the distributor/supplier relationship works, or occasionally doesn’t work, have me scratching my head and asking, “…Really?”

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