We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs recently sponsored an event and provided the guests with a swag bag that resulted in some unanticipated results.
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Who made that cool new product?!? You are just returning back from the PPAI Expo in Las Vegas when your client calls you with an urgent request for an important event and needs ideas today to place the order and have it delivered. You recall seeing three or four perfect items for the event, but you can’t recall which vendor had the items and you don’t know the proper keywords to find them in an online product search.
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We’re getting into the 2014 winter trade show season and anyone reading this has varying experiences with past shows. You’ve either participated in several and know exactly what you want to accomplish—or you have attended few (or none) and may have levels of excitement or anxiety.
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The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.
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There are many things in life and business that are important to us. We have a passion for what we do in our personal and professional lives. And many of us are quite passionate… myself included.
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Why… be connected? I’ve often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business.
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If the networking you have been doing isn’t getting the results you want, here are three mistakes you may be making and how to avoid them.
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Abraham Lincoln said, “Give me six hours to cut down a tree and I’ll spend the first four hours sharpening my axe.” Your axe is the problem-solving ability you bring to your clients. If you are still doing the same things that you were doing five years ago and watching your personal productivity decline, you’ve probably got a pretty dull axe.
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Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?
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How to set yourself up for easy sales—ahead of your competitors.
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