We all have our breaking points in our personal and business lives. A supplier recently did get mad at me and was not controlled in responding. The experience got me thinking about different approaches to handling business situations.
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One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.
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The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
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If we’re paying for results, should we overlook the details of the overall experience? Call me greedy, but I want both. Here are 3 ways to give customers the whole package.
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Here’s the deal: Problem solvers always make money! No matter what the industry. No matter what the economy is doing. No matter what. If you can get out of the product-selling business and into the problem-solving business, you will always be in demand and you will always be able to make money. Here are five problems that you can solve.
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I, like you, am tired of getting surveyed after every purchase, trip and transaction that I make. So when Geiger decided to add a survey to our customer experience, I was cautious about the overall value, especially given how much work it would take to implement the survey in a meaningful way.
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Not too long ago, I read a book based on a recommendation of a good friend called The Experience Economy. This book is NOT about technology, it’s about experience. So even if you hate technology, this post is relevant to you.
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This Rant addresses my business experience with Sprint. It’s one of the most dysfunctional business dealings I’ve ever had. But as usual, in life’s experiences, there are lessons to be learned.
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Should you ever give up on follow-up? That depends on how valuable the prospect is to you. I can tell you from actual experience that it may take months to get an order or get in to see a prospect that has the ability to give you large and repeat orders, but the payoff can be enormous.
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Or “Detective Fiction, Sales and the Art of Listening.”
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