Your business will be built by people, and you need to get very clear about who those people will be. Like a noisy owl, I want you to ask — “Who? Who? Who?”.
Read More
There’s a heated debate going on in a promotional products LinkedIn group I participate in about whether or not to participate in the bidding process.
Read More
Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?
Read More
Is product safety and compliance a trend? Or is it here to stay? The answer depends on whom you ask.
Read More
When selecting a supplier for an order, there are many factors that should go into your decision. If you stop at who gives the biggest rebate or has the shiniest new products, you are taking on more risk than you might imagine.
Read More
I often get asked which product categories are at the highest risk for causing harm to people and damage to an end-user’s brand. My regular answer applies a reasonable amount of common sense.
Read More
Do your clients value you as a trusted adviser or do they see you as just another commodity seller?
Read More
I believe you can’t be all things to all people but you can be a star in your target market.
Read More