Really?? The Rant Continues!

I recently penned a commentary on a few things that have had me scratching my head asking …Really?? This struck a nerve with our audience and was the most opened FreePromoTips e-newsletter we have had in recent years. If you missed this article, you can find it here. Our personal and professional lives are filled with …Really?? moments.

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Why…?

Why… be connected? I’ve often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business. 

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Good Products… Good Prices!

Recently, I had an “Ah Hah Moment.” Don’t laugh when I tell that I’m just now realizing that at its core, we are an industry that’s based on products and price. …Really?? This revelation came after my wife and I went to a trade show recentl

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What Makes You Stand Apart from Your Competitors?

I’m active on LinkedIn and my network continues to grow. I get all kinds of connection requests as many of you do. I ignore the carpet cleaners and auto service businesses that are across the county who want to connect, but I always accept connections with people within our industry.

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How Does Your Yellow Page Ad Look?

Recently, I’ve had some Yellow Page directories drop onto my driveway in a plastic bag. Years ago, I used to look forward to seeing these and checking out what my competitors were doing. Now, the book goes immediately into the recycle container.

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Guest Rant: Is Specialization the Dying Trend?

Jeff Solomon is on vacation with his family in Hawaii, so this week’s rant is provided by his friend and industry colleague Glenda Stormes-Bice, MAS.

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…Really?

In the course of working on a few new projects, some rude awakenings of how the distributor/supplier relationship works, or occasionally doesn’t work, have me scratching my head and asking, “…Really?”

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What Impact Do You Have?

Recently, someone impacted my life. It was a virtual stranger I have never met. This wasn’t a family member, a friend, business colleague, or spiritual advisor. It was a sales guy.

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I Love the Smell of Steer Manure!

What are these weeds that are choking our business growth and how can we fertilize where we need to?

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