I Could Have Slept In Too

Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I shared my thoughts as I was out running one morning.

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Promotional Products: If It Ain’t Broke, Leave It Be

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue over in the Promo Marketing LinkedIn Group (If you’re on LinkedIn, and you aren’t already a member of this group, you should be—there are some very interesting contributors and some great discussions).

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Is Experience the Enemy of Innovation?

One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.

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What’s the Best Way to Show the Value of Promotional Products?

How do you explain the value and function of promotional products to customers, friends or even strangers? We’ll cover several ways to showcase the effectiveness of promotional products in today’s blog.

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