There have been many articles written on trade shows. I’ve certainly written a few of them myself. But here is one from a different perspective.
Read MoreCan I Buy You a Drink?
Tag: Headline
Promotional Marketing’s Four-Letter Word
When the president calls your industry extraneous, you know there’s a problem.
Read MoreThe Headline Hall of Fame
Over the years, I’ve written, read and edited more than my fair share of product headlines. And nearly every single one was a bad pun. A really bad pun.
Read MoreThe Best and Most Important Survey of Your Life, Ever
That headline is in no way hyperbolic.
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