When I first started selling promotional products, I thought everyone was a good prospect for me. It wasn’t until I concentrated on a niche market that my business quickly doubled and then tripled, becoming one of the fastest-growing companies in my region.
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Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?
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National Nurses Week is celebrated annually from May 6 through May 12. Here are some ways to thank nursing professionals for all they do.
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Selling promotional products can be a great way to make a very good income and provide a valuable service to help our economy grow. The problem is … If everyone is selling the same or similar products, how can you stand out, make more money and not be viewed as just another commodity vendor?
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Finding customers, securing sales, building relationships, keeping track of new companies and products—it can be difficult to stay on top of everything in the promotional products world. If you’re struggling, here are three tips that can turn your business around.
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In my last post, I mentioned that I was going to write a bit about selling to the hotel industry this week. Larry Wilhelm, president and owner of Custom HBC, gave me a ton of information that I wasn’t able to use for my March travel feature, but I thought was interesting and useful and I don’t want to let it slip by. What follows is Wilhelm explaining different ways distributors can target the hotel industry with health-care promotions, more or less directly from our interview, edited only for length and clarity.
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With near 100 degree heat here in Philadelphia, it’s safe to say a short trip to the Windy City will be a nice break. As an editor, I always look forward to checking out what new products are out there as well as seeing some familiar faces. Hopefully I will get a chance to talk to many of you about some of the new and exciting things happening with PromoMarketing.com and get your feedback on what you need from us to run your business better. See you all there.
Other Industry News:
Top Brands Adds Lufkin Tape Measures
Oshkosh, Wisconsin-based Top Brands Inc. announced