If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…
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It’s that time of year where people ask me what to get their friends who love gadgets. There is no shortage of ideas this year for you to consider. The hard part is finding the right gift for the right person. Let’s start with the obvious. Amazon Echo (Alexa): On the off chance you know someone…
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Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But I didn’t. I attended a concert at the Hollywood Bowl Saturday and started early Sunday packing meals at our church for families in Haiti. I was looking forward to sleeping in on the holiday Monday when my wife told me our runners group was going out at 7 a.m. What would seem like an automatic “no” has become a much easier “yes” for me.
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This is the season of light. The winter solstice is coming—the shortest day (light). For millennia mankind has celebrated the return of light with significant celebrations and holy days (holidays).
As you celebrate this year, think of and thank those who have brought light into your life and commit yourself to be bringing your light to others in your days ahead. Commit to being the light, bringing the light to your world this holiday season and throughout the new year.
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According to the sticky note put on my desk by Charles Plyter (PM’s esteemed Web editor and my cube neighbor), I am a grinch.
I can’t help it.
I’m just not feeling very Christmas-y this year. And though that just happens to be my denominational holiday, I’ll even go out on a limb and say I’m also on the outs with Hannukah and Kwanzaa. Not even up for Festivus. My lassitude is that bad—I’m actually denouncing holidays I’ve never even celebrated.
But that doesn’t mean I’m going to rain on your seasonal parade. However, if I may, I’m going to widen