This week saw lots of news that matters to the industry: Gildan announced it will acquire Anvil, HALO was sold, Bernstein moved to CEO of Polyconcept, and I took a trip to Florida. That last part is the most important. Trust me.
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Inspiration for this piece came from a recent journey that made me realize I needed to stop and salute our Industry’s Heroes—those road warriors that spend time away from home to help us.
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What the next big thing could be, and why it matters to printers and promotional products professionals.
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Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however, that in every cloudy rant there is a lesson that can be learned.
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Effective spending and other lessons learned from the ASI San Diego keynote.
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The best solutions to complex problems have always been found through a collaborative effort. And this is true in our industry; it truly takes a village to successfully deliver product safety and compliance.
Read MoreIf attendance at ICPHSO’s 2012 Annual Meeting and Training Symposium is any indication, then the promotional products industry should feel proud of the strides it is making in product safety awareness.
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There is not a single client or prospect out there today who has a promotional product problem. But they do have marketing problems.
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Our industry seems to be struggling with the question of whether or not to commit time, effort and money to developing compliance programs. It’s an oversimplification, but you can group our industry into five basic categories on this topic.
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I am constantly asked where to look for prospects by my clients. There are a number of options, but my favorite has to be simply reading the daily newspaper.
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