This year is going to be one of strength and growth for the promotional products industry, and I have four (completely unscientific) reasons why.
Read More4 Signs that the Promotional Products Industry Will Improve in 2012
Tag: Industry
Become a Marketer: The 4 Ps of Marketing Plus, Part 1
For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.
Read MoreWhy Do People Buy From You, Parts Two & Three
Purchasing Magazine did a survey and asked the question, “Why do you buy from a particular sales rep?” The number one answer was covered in the previous blog entry. The number two answer is …
Read MoreCan I Buy You a Drink?
There have been many articles written on trade shows. I’ve certainly written a few of them myself. But here is one from a different perspective.
Read MoreYour Strategic Plan For Success
To say 2011 was an interesting year for business would be an understatement.
Read MoreA Changed Life … My Personal Journey in This Industry
Many years ago I started in this industry as an apparel decorator. We were doing pretty well, but my wife saw the need to expand the business to include promotional products. I thought she was nuts but I went along with it.
Read MoreAnother Ignorant Hit to our Industry!
Once more our industry has suffered a hit, in part because of the lack of understanding about its true value.
Read MorePromotional Marketing’s Four-Letter Word
When the president calls your industry extraneous, you know there’s a problem.
Read MoreWho Cares If You Have A Compliance Program?
Do you have a compliance program? Does anyone care if you do? Absolutely.
Read MoreNew Skills to Apply the New Rules
If normal is dead and the values have changed, what are the new skills you will need in this new digital, wired, connected, reinvented world?
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