Today there are more brands, more products and more choices. But, in reality, it’s just more of the same.
Read MoreAre You Meaningfully Different?
Tag: Industry
Differentiating Quality Still a Challenge for the Promotional Products Industry
Of all the costs that go into making a promotional product, quality costs are often the hardest to appreciate.
Read More“Good morning. I’m calling from the Consumer Product Safety Commission.”
It isn’t hard to imagine how the call would go.
Read MoreProblem or Opportunity for Promotional Products Distributors?
At a Harvard program I enrolled in many years ago, the great Marty Marshall taught us the three most important words in the marketing lexicon: What’s going on?
Read MoreWhere Were You on That Fateful Day?
America was changed forever on September 11, 2001. As we reflect on the 10-year anniversary of this tragedy, I wanted to share something we have presented to the FreePromoTips audience for the last few years. I find this story shared by past PPAI Chairman, Paul Kiewiet, MAS to be quite inspirational.
Read MoreI Depend on You… But Do I Trust You?
At times, this need for dependency, although necessary, is just a bit scary. And our dependency need sets the stage nicely for this rant, which addresses another industry relevant topic… TRUST.
Read More“Surf’s Up”: Our Industry Is At A Tipping Point
This week, I attended the PPAI North American Leadership Conference and inaugural PPAI Product Safety Summit, where it became evident the promotional products industry has arrived at a critical industry tipping point.
Read MoreCh-ch-ch-ch-changes
I write this month’s editorial on the morning of my 41st birthday. It is hard for me to believe so much time has passed (especially with the “You know you grew up in …” Facebook posts that instantly cause a lifetime of memories to come rushing back).
Read MoreLost a Big Promo Products Account? 7 Tips to Win More Sales
As a business coach for the promotional products industry I hear lots of challenges that promotional sales professionals are facing. Here’s a recent dilemma that a new coaching client came to me with. Perhaps you can relate.
Read MoreSupply Chain Transparency and Control
Corporate America’s expectations for supply chain transparency and control continue to grow as companies work to manage growing risk in light of the evolving product safety and compliance environment.
Read More