Leveraging Digital Label Presses for Seasonal and Regional Marketing

If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…

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What’s Sexy About Outdoor Power Equipment Labels? Profit!

What’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…

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Truth in Product Labels—This One Will Kill You

Proper labeling of promotional products is a big deal. While sourcing, the proper risk assessment of any product must include planned usage group as well as delivery destination.

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Think This Can’t Happen to You? The Reality of CPSIA

We have all heard about the Consumer Product Safety Improvement Act (CPSIA). And up to now, as distributors, we have been relatively insulated to the developing changes that suppliers have had to follow closely and adapt to be compliant. That is all ending now.

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