This Industry is the Pits!

And I mean that in the most loving way possible. Can you describe what you do without using the word “products?” Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of “stuff” you can sell, how about you start talking about what solutions you can offer? Here are six of them:

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6 Clients You Need to Fire Now!

Many of us hold the mistaken belief that the more clients we have the more money we make. That is a myth that does not serve us well. My first great breakthrough on my quest to become a multimillion dollar producer was that to get to the next level, I needed to fire the deadwood out of my client list.

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Learning Wealth Creation

You know, it’s interesting to me that most of the lessons that I learned in school had nothing to do with my becoming successful and wealthy. In school we learn how to become an accountant, how to become a nurse, how to become a banker, how to become an engineer. But there’s no class that teaches you how to become wealthy.

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