SanMar Debuts 46 New Seasonal Styles

Seattle-based SanMar Corporation, a leading supplier of imprintable apparel and accessories, is debuting its new apparel and accessory offerings for the warmer months in its 2009 Spring/Summer Arrivals catalog.

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Big 5-0 Coming For Bursel

Bursel Promotional Products Manufacturer, a Montreal Quebec based firm, will be celebrating its 50th anniversary in 2009. Bursel, under the leadership of its president Raymond Brodeur, has grown from a one-man operation into a large, viable entity employing close to 100 people. To celebrate its anniversary, Bursel is launching its new Web site in the first quarter of 2009.

McIntosh Promoted at Many Mini Toys
Many Mini Toys, based in Jericho, N.Y., announced the promotion of Lauren McIntosh to customer service supervisor. McIntosh joined The WOW Line in January 2006 as a customer service representative and her contributions have been a key component

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Has the Recession Arrived?

Whichever candidate comes out on top of the electoral college today, (and not the popular vote) he may just be inheriting a full-blown recession in addition to two wars and several other national security issues. According to the National Association for Business as reported in BusinessWeek, demand—as in supply and demand—is on the downturn for the first time since 2001. And that might just be the one defining factor when taking in the current economic reality:
From BusinessWeek:
“U.S. business conditions worsened in the third quarter and are likely to deteriorate further, according to an industry study released Monday.
The National Association

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Selco Introduces True North Compass Collection

The Selco Companies, based in Tulsa, Okla., announced the introduction of its True North Compass Collection. The collection contains a variety of wooden, boxed desk compasses that have proven popular for a variety of promotional programs. Mentioned programs include corporate training, mergers and acquisitions, travel incentives, and new product launches. The compasses come with imprinting and engraving options.
About the Selco Companies:
As a manufacturer and supplier of custom imprinted and die-struck medallion watches, clocks, compasses and high-tech products, Selco products are available internationally through promotional products distributors. The company was established in 1935.
For more information on The Selco Companies, visit www.selcocompanies.com

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Media Manners

I’ve shouted out to The Tercet Group before in this blog, but in light of recent revelations, I’ve decided to shill compliments one last time. As of May 31, 2008, the Chicago-based full-service marketing and communications agency will be closing its doors.

I’ve had the pleasure of working with these ladies for the past year, as they’ve represented industry supplier S&S Activewear. We say it all the time around here at PM—if every company in the industry dealt with the media the way this group did, we’d have a much easier time getting things done.
This industry has been blessed with

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Goofing Around

I was pleasantly surprised (and tickled) today when I received a “BREAKING NEWS” e-mail from the marketing department of an industry distributorship stating its president and CEO would be taking a leave of absence to represent the United States at the upcoming Olympics in China. Some of you may have received the e-mail.
I was so impressed (shocked, maybe) by what I was reading about the CEO’s athletic prowess in the first few paragraphs of the press release that I was compelled to holler across the cubicles to Charles Plyter (Promo Marketing’s managing online editor) to see if he’d gotten the release. After a

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Supplier Candid Camera (or New Product Videos)

Some people may have seen me strolling around the recent PPAI and ASI shows. I was the one with the video camera convincing unsuspecting marketing managers and sales reps to show off their companies latest products on film. Now that the editing is finished, we’ve begun posting the first of the videos. I hope that everyone will take a few minutes to check them out. You never know, the sights and sounds of the shows may just shake a few of those forgotten memories loose (whether you like them or not).

Check out all the new videos including Ball Pro, Visstun and Canyon

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Giving it Away for Free

Hi. Welcome back, you.
Since I got nothing but crickets from my last post’s call for comments, I am forced to do all the heavy lifting this week. But that’s the point of having one’s own blog, I suppose. It seems you’re onto the fact I’m trying very hard to not have to think of a new topic each week. Thanks reader, for always keeping me on my toes and teaching me a life lesson to boot.
Now, let’s talk a little bit about things that are free.
First up, free editorial. Suppliers, I’m going to let you in on a not-so-hidden secret:

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What Is The Secret Ingredient for Marketing & Sales Integration?

In almost 20 years of working in both marketing and sales roles, I’m consistently perplexed by the cross-departmental relationships between marketing and sales teams. Recently, I’ve been working with a number of companies to learn more about the key factors involved in integrating marketing and sales and producing increased sales revenue and ROI.
It has become clear to me that the secret lies in training both your marketing and sales teams to truly listen to your customers. This allows you to better understand your customer, their needs and the solutions and/or experiences they are looking for. Armed with this valuable information, you will be

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