In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit Disorder), it doesn’t mean half of anything
Read MoreADD…on an (A)
Tag: Marketing
How Can I Make It Happen? (Ask “How” Three Times) Part 6 of “Get Curious About Your Business”
Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing it.” You need to decide how you will nurture and cultivate the reality that you desire. You need to ask yourself “How?” three times.
Read MoreI Confess: I Lied
Many of you may know that my faith and values are important to me. Reluctantly, I must share that I’ve done something I normally don’t do. I lied.
Read MoreWith a Name Like “Honest Company” You Should Be
We’ve written in this space before about the unique challenges faced by a product when a celebrity endorser goes off the rails. Now, as Jessica Alba’s Earth-friendly Honest Company is just about to launch in Target stores, there are new reports that some products imported by the company from China have been previously blocked by the FDA as unsafe.
Read MoreHow to Create Positive Word-of-Mouth Marketing!
Recently I saw a movie I loved, “Chef.” It’s the kind of movie that had the audience clapping at the end. I thought the film was really enjoyable and good story, so I promptly recommended it to all my friends.
Read MorePondering Life’s Milestones
My family celebrated a milestone occasion when my son graduated from high school. I am sure many of you can relate to these significant education accomplishments, either as a proud parent, grandparent, aunt or uncle.
Read MoreThe Platinum Rule
Selling and, indeed, all of this business of marketing is about relationships. Until someone likes and trusts you enough, you will not be able to create a true relationship. Turning strangers into friends, friends into customers and customers into raving fans is the new definition of marketing, Seth Godin said in his book, “Permission Marketing.”
Read MoreSet Goals, Review and Measure Often to Stay on Course
If I were to ask you, “Where do you want to be at the end of next year, in three years or five?” what would you say? Selling $1 million, maybe $2 million? Increasing your profits by 15 percent? Having 10 new clients? Spending more time with your family? Going on that long wanted European vacation? Well, whatever your goal, you must envision it, have a plan, work the plan, and measure the plan in order to stay on course if you ever want to see your goals to fruition.
Read MoreSpeak Now and Sell More!
How would you like a powerful marketing strategy that can position you as a leader in your field, put you in front of your best prospects, and help you close sales quickly?
Read MoreThe Anatomy of Emotional Marketing
You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.
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