As PRINTING United Expo rapidly approaches, it’s likely that you are purchasing airline tickets, making hotel reservations, and planning your itinerary. These are all good and necessary things. But in order to have the most successful show possible, it’s helpful to back up a little bit. Why are you going in the first place? At…
Read MoreWith all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…
Read MoreMost distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…
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You have all heard the saying, “Money doesn’t grow on trees.” We all get that. But what no one tells you is where money does grow. The truth is that money grows in “other people’s pockets.” So how do you get your share of money in “other people’s pockets”? Relationships. I have said for decades…
Read MoreJust like when you joined a networking group, joining and showing up once in a while won’t get you any results. The same goes for social media. Social media is the space where you can get discovered by your ideal prospects and become familiar to them so you’re on their radar when they’re ready to buy…
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My last blog, “5 Reasons to Stop Using Voicemail,” triggered several conversations with people who had different viewpoints. Some conversations, including one left as a post on the blog, asked for ways to increase responses. Today’s post gives you alternatives to increase responses that are much more worthwhile than leaving voicemails especially when prospecting. Do…
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Many of you may know that my faith and values are important to me. Reluctantly, I must share that I’ve done something I normally don’t do. I lied.
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If there is truth in wine, there is friendship in beer.
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If the networking you have been doing isn’t getting the results you want, here are three mistakes you may be making and how to avoid them.
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Very few people should walk into a networking event and immediately start talking and even fewer, if any, should spend the whole night talking without listening.
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