Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
Read MoreBobbleheads: A Story of Promotional Products Delivering Measurable ROI
