Maximizing Sales to Educational Institutions: Understanding the Purchasing Cycle

There are more than 100,000 education institutions in the United States. From elementary schools to graduate and specialty schools to everything in-between, all of them need printed forms and labels. But if you want to sell into this market, timing matters. Schools don’t operate on the traditional calendar year. They operate according to the school…

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Lessons from PRINTING United Expo: Cross-Selling Is King!

For those who attended Printing United Expo in Atlanta, GA, you likely came away with your head spinning. The show covered over 1 million square feet of floor space and showcased 811 exhibitors (including Wise) in categories ranging from commercial and industrial printing to large-format, labels and packaging, and promotional products. Attendees were treated to…

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