Today there are more brands, more products and more choices. But, in reality, it’s just more of the same.
Read MoreAre You Meaningfully Different?
Tag: Program
Problem or Opportunity for Promotional Products Distributors?
At a Harvard program I enrolled in many years ago, the great Marty Marshall taught us the three most important words in the marketing lexicon: What’s going on?
Read MoreDrinkware tips from Huffermen
Our April issue has been out for a little while now, which among other things, contains my amazing, fantastic and generally mind-blowingly great drinkware story. It contains advice and tips from drinkware experts at Huffermen, 99CentPromos.com, Visstun and Moderne Glass on how to sell different kinds of drinkware, like sports bottles, glassware and travel mugs
Read MoreShort Q&A with Proforma’s Greg Muzzillo
On April 13, Proforma announced the launch of a large new marketing program for its owners, aptly titled the “Demand Generation Program.” The original press release can be read here, but essentially the marketing initiative is designed to bring in new, untapped clients for Proforma distributors.
Read MoreSleuthing with Google Alerts
Well hey everybody, welcome to week two of “Mike talking about handy computer programs.” If you missed it last week, I explained that for the next few weeks [link] I’ll be using my semi-substantial nerd powers to dig up some Web tools that you might find useful. This week, we’re going to cover Google Alerts.
Read MoreDisaster Relief Program From U.S. Small Business Administration
Unfortunately, it seems that more and more businesses in the Promotional Industry (and elsewhere) have been hard hit by natural disaster. With a flood-, hurricane-, tornado- and ice storm-ravaged industry, it’s at least a little comforting to know help is available. If you know a business affected, then you should check out the disaster relief program sponsored by the U.S. Small Business Administration (SBA).
From the U.S. Small Business Administration:
“Whether you rent or own your own home, own your own business, or own a small agricultural cooperative located in a declared disaster area, and are the victim of a disaster, you may be
Joffrey’s Coffee Brews Java For Bloggers
Here’s some news that will surely keep bloggers up at night:
Tampa, Florida-based Joffrey’s Coffee & Tea Company announced it is launching a new blend, Coffee 2.0, as the perfect complement to the java-fueled techie. The blend is inspired by the more than 1,500 bloggers who participated in a recent java beta test coordinated by Joffrey’s Coffee & Tea Company, where they sampled its Jamaican Me Crazy flavored coffee.
Bloggers participating in the java beta test sampling program also filled out a survey about their coffee preferences. Survey results showed 93 percent of bloggers prefer regular coffee, while a mere seven percent prefer decaf.
Sister Speaks
I’m going to be a Big Sister soon! Well, that’s not entirely true, as I’ve been ‘big sister’ to Noelina, Ephra and Andrew for the last three decades.
I’m in the process, however, of being matched with a “Little Sister” through the nation’s oldest youth mentorship program, Big Brothers Big Sisters of America (BBBS), headquartered in Philadelphia.
As I was walking the showroom floor at the PPAI Expo two weeks ago, I received a call from a BBBS representative informing me that she’d found a potential match for me. I paused and listened closely to the rundown of the young
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