There were so many amazing promotions this week that I almost had to upgrade this to a Fave 10. But, I’m a stickler for consistent branding, so I managed to narrow it down to five. You’ll notice that this week’s Fave 5 skews pretty heavily toward beer and tacos, but I guess that’s just the stage of life I’m in right now…
Read MoreWe’ve said it before, and we’ll probably be saying it forever at this point, but The Walt Disney Co. knows the ins-and-outs of marketing just as well as they know the key to everyone’s childhood heart. This includes meeting the ever-changing demands of its ever-growing audience. We couldn’t help but notice all of the new…
Read MorePromotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within a specified budget. It is at this point that the focus shifts from offering options to providing solutions, which goes hand in hand with solving a client’s problems—some of which they might not even know they have.
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Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.
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Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.
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I’m active on LinkedIn and my network continues to grow. I get all kinds of connection requests as many of you do. I ignore the carpet cleaners and auto service businesses that are across the county who want to connect, but I always accept connections with people within our industry.
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In January we have two significant trade shows in the east and the west. As is the case every year, flurries of e-mails come from suppliers asking that we visit their booths at these shows. The question I ask is why?
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When the president calls your industry extraneous, you know there’s a problem.
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This may be contrary to what many in our industry have been trained to do, but I don’t believe cold calls are an effective prospecting strategy.
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While it’s always smart to look for new business, the fastest and easiest way to increase your sales is to sell more to existing clients.
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