Why Do We Do This?

There are many things in life and business that are important to us. We have a passion for what we do in our personal and professional lives. And many of us are quite passionate… myself included.

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Life is Good … Isn’t It?

As I strolled through Los Angeles International Airport on my way to Miami, I took notice of the “Life is Good” store that is in many airports. At 6:00 a.m. it was closed, but my branding brain is always going.

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Please Visit Our Booth #1234!

In January we have two significant trade shows in the east and the west. As is the case every year, flurries of e-mails come from suppliers asking that we visit their booths at these shows. The question I ask is why?

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Promotional Marketing’s Four-Letter Word

When the president calls your industry extraneous, you know there’s a problem.

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