Promotional products industry Archives - Print & Promo Marketing

We Are the Champions

June 7, 2016May 8, 2024 Brendan Menapace

I’m going to level with all of you. A few years ago, I did not know the first thing about…

Is Being Smarter Than Your Competitors Important?

December 17, 2015May 8, 2024 Jeff Solomon, MAS

Through the years, I have attended a variety of education classes that have had a positive impact on my business. I persevered and with my eye on a goal, I obtained my Master Advertising Specialist (MAS) designation. This is an accomplishment that very few people in our industry have achieved. We all have the opportunity…

Being Bob Hope: Becoming an Iconic Brand Superstar

October 7, 2015May 8, 2024 Rick Greene

Those of you who know me personally know that I am a film buff, and classic comedy historian and collector. I’ve been a member of The Sons of the Desert, the international Laurel and Hardy organization, since I was 15 years old, and I founded the Cleveland, Ohio, branch of that organization in 1973.

What Can We Learn from The Artist Formerly Known as Prince?

October 1, 2015May 8, 2024 Jeff Solomon, MAS

Since I recently wrote a commentary titled ‘Are You Too Old To Rock,’ I thought I would share another thought from the world of music.

Gotta Love These Supplier Best Practices

September 1, 2015May 8, 2024 Rosalie Marcus

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and educating distributor sales professionals. I’ve seen a multitude of changes in that time, but one thing remains the same: our reliance on quality suppliers.

Why Is This Important?

August 6, 2015May 8, 2024 Jeff Solomon, MAS

I see the industry from many sides, both in my role as publisher of the PPAI-award winning FreePromoTips.com and as a distributor. My perspective is different from most, and that enables me to publish content that is of interest to our industry.

Colliding Worlds: Does This Scare You?

July 23, 2015May 8, 2024 Jeff Solomon, MAS

In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.

Evolving Trends to Reach Buyers

June 11, 2015May 8, 2024 Jeff Solomon, MAS

An everchanging marketplace is something we all ponder. Our ability to thrive will depend on how well we keep adjusting to these changes and evolving communication trends.

5 Reasons Politics Is Like Sales

May 19, 2015May 8, 2024 Staff Writer

5 Reasons Politics is Like Sales:

Sometimes the people making the decisions are not the people you are talking with.
You never get the order you don’t ask for.
You rarely get the order on the first try.
Relationships matter.
Actions speak louder than words.

The Time is Now

March 6, 2015May 8, 2024 Jeff Jacobs

There is no question that the subject of product safety and compliance has begun to be mainstream in the promotional products industry.