I’m sure you’ve heard the expression “timing is everything.” When selling promotional products, very often it’s the person that calls at just the right time that gets the sale. Want to be that salesperson?
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Referrals are one of the easiest and best ways to increase your promotional products sales, but you may not know what to say or how to begin. If you want more referrals you need to be doing MORE than just having a signature line that says: “We appreciate your referrals.”
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How would you like a powerful marketing strategy that can position you as a leader in your field, put you in front of your best prospects, and help you close sales quickly?
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Many years ago, I read a book titled Feel the Fear and Do It Anyway! And that’s just what I did on a recent trip to Costa Rica.
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Last week, I had the pleasure of interviewing six of my favorite, top-rated suppliers in a Skyrocket Your Q4 Sales webinar. In just about 50 minutes, each of my guest experts shared a fresh idea to increase your promotional products sales, case studies you can easily duplicate and very special offers and EQP pricing you won’t find anywhere else.
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The lowest common sales denominator in our industry is the product-based sales person, i.e., promo-peddler, trunk-slammer, tchotchke-chucker, ad nauseam. The mere fact that you are reading and digesting this means you most likely aren’t one of those. I’m addressing this article to you—the thinking sales person, the promotional partner, the extension of your client’s marketing department. You Think, Therefore, You Am. (I gotta stop talking like I’m Popeye.)
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A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry’s pricing codes. Here’s my advice on how to respond.
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If the networking you have been doing isn’t getting the results you want, here are three mistakes you may be making and how to avoid them.
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Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
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Calls to Action, or CTAs, are words or sentences that encourage and motivate your current clients or best prospects to take immediate action. You want more business, right? An enticing CTA on all your marketing materials can make a big difference in increasing your promotional products sales.
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