Our evolving industry business model continues to be a hot topic. Recently I started wondering how an online purchasing mentality, I’ll call the Amazon click-to-buy world, affects our industry. It begs the question, are we (aka distributors) really needed? It’s getting easier and easier for end-users to buy online or direct from suppliers.
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Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is growing and, according to The Guardian, more than 150 million people now block online ads. I am one of them. I use AdBlock in Google Chrome and block ads on most websites I visit.
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The best way to show your clients that promotional products work is to use them yourself—properly—as a way of providing a good example of the right way to use our powerful medium.
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With the California state government ban on promotional products and the previous ban from the pharmaceutical industry, many of us have serious concerns about the future of our livelihood, and rightly so.
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