IT is never done. There is no end to any IT project. There is only a “release” milestone. When something is released, the iteration begins.
Read MoreTo Be Great, Iterate
Tag: Release
3 (More!) Tricks For Writing Knife-sharp Press Releases
A few simple ways to make your P.R. more impressive and effective.
Read More5 (More) Tips for Writing Knife-sharp Press Releases
A follow-up from last month’s popular post, five more pointers for writing clean, pointed and effective press releases.
Read More5 Tricks for Writing a Killer Press Release
Easy ways to get your company’s news to jump out from all the online clutter.
Read More4 Signs that the Promotional Products Industry Will Improve in 2012
This year is going to be one of strength and growth for the promotional products industry, and I have four (completely unscientific) reasons why.
Read More5 Tips To Get Your Press Release Printed
You know how to get your client’s message out on a pen, but do you know how to get it out as a press release? Here are tips to help maximize your PR prowess.
Read MoreStaples Has Green Power
Every once in awhile, you hear some news that makes you feel a little better about the day. Check out the press release below about what companies and organizations are taking
Read MoreGoofing Around
I was pleasantly surprised (and tickled) today when I received a “BREAKING NEWS” e-mail from the marketing department of an industry distributorship stating its president and CEO would be taking a leave of absence to represent the United States at the upcoming Olympics in China. Some of you may have received the e-mail.
I was so impressed (shocked, maybe) by what I was reading about the CEO’s athletic prowess in the first few paragraphs of the press release that I was compelled to holler across the cubicles to Charles Plyter (Promo Marketing’s managing online editor) to see if he’d gotten the release. After a